University of Connecticut University of UC Title Fallback Connecticut

Publicity/Marketing Administrator

Payroll Title: UCP VI
Class Code: 0629-9086
Job Family: COM
FLSA Code: E
Score: 542

JOB SUMMARY

Under the general direction of designated Director or University administrator, in a large-scale self-supporting operation, is responsible for publicity and marketing activities designed to promote departmental programs, events or services.

CHARACTERISTIC DUTIES AND RESPONSIBILITIES

  1. Plans cost-effective promotional strategies and develops marketing plan designed to attract target audiences and generate ticket sales, student enrollment or other potential users of departmental programs, events or services.
  2. Maintains working relationship with members of the public media to promote coverage of department programs; arranges for feature articles, special coverage, interviews and other media events
  3. Serves as a resource to other department staff regarding effective promotional strategies and problems.
  4. Develops and implements annual subscription drive and/or mass mailing campaign.
  5. Performs necessary administrative functions such as record keeping, report writing and correspondence and establishes procedures for orderly operations.
  6. Supervises assistants, student workers and volunteers engaged in all stages of publicity projects.
  7. Designs and produces promotional materials, such as brochures, posters, signs, program sheets, displays, novelty items, letterhead and other publicity materials.
  8. Writes copy for press releases, public service announcements, informational listings and other publicity materials.
  9. Develops and implements outreach programs designed to promote departmental programs, events and services with selected potential users.
  10. Recommends, maintains and monitors publicity budget
  11. Performs marketing studies to evaluate effectiveness, including cost-effectiveness, of promotional efforts.
  12. If required by the position, directs and coordinates fund-raising campaigns to generate group and corporate ticket sales.
  13. Keeps informed regarding available media products, services and costs.
  14. Prepares requisitions for state contracts for publications and for paid advertisements; prepares technical specifications for catalogs, brochures and other materials sent to commercial vendors; monitors performance of vendors, follows-up to resolve problems and oversees payment to vendors.
  15. Establishes and supervises production and mailing schedule, release of information and other elements of advertising campaign to ensure maximum efficiency and effectiveness.
  16. Maintains internal computerized mailing lists, archival files and other publicity files.
  17. Performs related duties as required.

MINIMUM ACCEPTABLE QUALIFICATIONS

  1. Bachelor’s degree in marketing, graphic design or related field and two – five years experience in marketing and publicity or related field OR Equivalent combination of experience and training.
  2. Demonstrated creativity.
  3. Extensive knowledge of graphic design and media production
  4. Good organizational, supervisory and administrative skills
  5. Excellent writing and editorial skills
  6. Ability to be resourceful and work under pressure or deadlines and conflicting priorities.
  7. Willingness to work flexible and irregular hours.

Date Created: 6/28/85