Creative Services Director

Payroll Title: UCP X
Class Code: 1016-9090
Job Family: COM
FLSA Code: E
Score: 684


Under the general direction of designated administrator, has primary responsibility for the overall graphic image of the University and the quality of the development, design and technical preparation of the work produced by internal/external graphic artists, technical artists/illustrators and photographers.


  1. Develops and oversees implementation of graphic standards for the University’s image and may serve as Licensing & Trademark Infringement Officer.
  2. Directs the activities of professional and support staff; determines staffing needs and is responsible for the selection, training, evaluation, supervision, work assignments, work schedules and setting of staff priorities.
  3. Serves as a member of the management team of public relations or other similar committees.
  4. Develops and monitors the logoed and other artwork produced for promoting the overall image and photo presentation of the University to the general public while adhering to the design theme of the client; determines project priorities for the unit and assigns work to staff.
  5. Plans and carries out a marketing and promotional outreach strategy designed to promote departmental/university services and programs, develops new audiences or clientele or maintain current audiences or clientele and coordinates ongoing product control management..
  6. Prepares or supervises preparation of promotional material including idea generation and design, illustration and production using knowledge of communication techniques and targeted audience.
  7. Consults with and advises university officials regarding university publications, audience goals, deadlines, budgetary limits and image to be conveyed.
  8. Provides creative and/or technical consultation and advice to other graphic designers/illustrators and mechanical artists.
  9. Provides creative and/or technical guidance and consultation on projects to University and external clients, from initial exploratory contacts to completion of project.
  10. May oversee the University Photographic Services, including a supervisor, photographers and clerical workers.
  11. Oversees the design and production coordination of complex multi-phased promotional packages.
  12. Develops conceptual strategies based on clients’ stated or demonstrated needs. May require performing needs assessment with clients. Make recommendations and suggestions to ensure maximum client satisfaction with all aspects of visual presentation(s).
  13. As necessary, negotiates printing specifications and costs with internal clients and external vendors, including paper selection, print types and styles, etc.
  14. Initiates, develops and maintains relationships with external vendors to ensure quality purchasing including expense reduction and increased revenue generation, as applicable.
  15. Keeps abreast of developments in advertising, merchandising, printing and paper production fields.
  16. Performs related duties as required.


  1. Bachelor’s degree in graphic design or related field, or equivalent experience and training.
  2. At least three to five years management experience at an ad agency or equivalent and ten years on-the-job experience in graphic arts or related field.
  3. Evidence of creative ability as demonstrated by portfolio.
  4. Ability to take initiative and work with clients and vendors from initial contact to development of concept to completion of project.
  5. Ability to work independently and in collaboration with others, or coordinate and supervise the work of others to meet deadlines and bring projects to completion.
  6. Ability to solve complex technical or design problems and to serve as creative consultant on projects.
  7. Evidence of promotional and marketing abilities.


Reviewed: 1/1/05
Updated: 5/16/12