University of Connecticut University of UC Title Fallback Connecticut

Publicity/Marketing Coordinator

Payroll Title: UCP IV
Class Code: 0429-9084
Job Family: COM
FLSA Code: E
Score: 479

JOB SUMMARY

Under the general supervision of designated supervisor, assists in planning and carrying out the informational and promotional activities of a large-scale self-supporting operation; and may be responsible for other special projects or services necessary to the department.

CHARACTERISTIC DUTIES AND RESPONSIBILITIES

  1. Works with supervisor to plan cost-effective strategies and promotional campaigns designed to attract membership, audiences and generate ticket sales or attendance for each event.
  2. Designs, schedules and produces brochures, posters, advertising flyers and newspaper advertisements and other informational and promotional materials; prepares designs for production, including layouts, paste-up, type specs and mechanical, as needed; reviews and corrects proofs.
  3. Schedules and coordinates volume mailings; keeps informed of mailing regulations and cost saving measures.
  4. May write copy for press releases, public service announcements, informational listings and other publicity materials.
  5. Maintains working relationship with members of public media to promote coverage of department events; assists with special media events designed to draw attention to departmental programs.
  6. Maintains and updates mailing lists, card files and other necessary records, which may be computerized.
  7. Maintains necessary files of promotional activities for each event, and assists in evaluating success of promotional and marketing campaigns; makes recommendations for improvements.
  8. May maintain fiscal records of expenditures and income; may prepare analysis of cost and income projections and make recommendations for more cost effective publicity activities.
  9. Keeps informed regarding available graphic products, services and costs.
  10. May be assigned responsibilities for other departmental services or projects, which may be on-going or short-term, and which require planning, coordination, supervision and resolution of complaints or problems; such assignments are necessary to the work of the unit and may require specialized knowledge such as knowledge of regulations and laws governing a public facility, knowledge of a particular clientele, etc
  11. Recruits, trains, organize and supervises a large staff of student workers and/or volunteers as necessary to carry out promotional/informational activities or other departmental needs.
  12. Works in concert with other staff to implement promotional and other activities.
  13. Performs related duties as required.

MINIMUM ACCEPTABLE QUALIFICATIONS

  1. Associates degree and two to four years experience in graphic design or related field, or equivalent combination of experience and training.
  2. Creative graphics and writing ability necessary to produce publicity materials.
  3. Good recruiting, organizational and supervisory skills, if required by the position.
  4. Willingness to work flexible and irregular hours.
  5. Knowledge of applicable regulations and laws governing the particular operations of the department, or other areas of expertise, as may be required by the position

OTHER DESIRABLE QUALIFICATIONS/SKILLS

  1. Bachelor’s degree in communications, marketing, art or related field

 

Date Created: 6/28/1985
Scored: 4/17/1985