Payroll Title: UCP VI
Class Code: 0629-9086
Job Family: COM
FLSA Code: E
Under the general direction of designated Director or University administrator, in a large-scale self-supporting operation, is responsible for publicity and marketing activities designed to promote departmental programs, events or services.
CHARACTERISTIC DUTIES AND RESPONSIBILITIES
- Plans cost-effective promotional strategies and develops marketing plan designed to attract target audiences and generate ticket sales, student enrollment or other potential users of departmental programs, events or services.
- Maintains working relationship with members of the public media to promote coverage of department programs; arranges for feature articles, special coverage, interviews and other media events
- Serves as a resource to other department staff regarding effective promotional strategies and problems.
- Develops and implements annual subscription drive and/or mass mailing campaign.
- Performs necessary administrative functions such as record keeping, report writing and correspondence and establishes procedures for orderly operations.
- Supervises assistants, student workers and volunteers engaged in all stages of publicity projects.
- Designs and produces promotional materials, such as brochures, posters, signs, program sheets, displays, novelty items, letterhead and other publicity materials.
- Writes copy for press releases, public service announcements, informational listings and other publicity materials.
- Develops and implements outreach programs designed to promote departmental programs, events and services with selected potential users.
- Recommends, maintains and monitors publicity budget
- Performs marketing studies to evaluate effectiveness, including cost-effectiveness, of promotional efforts.
- If required by the position, directs and coordinates fund-raising campaigns to generate group and corporate ticket sales.
- Keeps informed regarding available media products, services and costs.
- Prepares requisitions for state contracts for publications and for paid advertisements; prepares technical specifications for catalogs, brochures and other materials sent to commercial vendors; monitors performance of vendors, follows-up to resolve problems and oversees payment to vendors.
- Establishes and supervises production and mailing schedule, release of information and other elements of advertising campaign to ensure maximum efficiency and effectiveness.
- Maintains internal computerized mailing lists, archival files and other publicity files.
- Performs related duties as required.
MINIMUM ACCEPTABLE QUALIFICATIONS
- Bachelor’s degree in marketing, graphic design or related field and two – five years experience in marketing and publicity or related field OR Equivalent combination of experience and training.
- Demonstrated creativity.
- Extensive knowledge of graphic design and media production
- Good organizational, supervisory and administrative skills
- Excellent writing and editorial skills
- Ability to be resourceful and work under pressure or deadlines and conflicting priorities.
- Willingness to work flexible and irregular hours.
Date Created: 6/28/85